New York: Vantage Price, 1851. 1st Edition. SIGNED & INSCRIBED 1st EDITION IN DUST JACKET of Marshall McLuhan’s seminal analysis of the methods and applied mythology driving modern consumer culture, detailing here how sex is used to sell products in the post-war world of “purposeless commodities” (Genosko, Mashall McLuhan Theoretical Elaborations, Vol. II, 162).
When first published, the book appeared to many to be the ravings of a madman. In the 21st century, McLuhan appears not only quite sane, but prescient. McLuhan went on to coin the expressions the medium is the message and the global village, and [predict] the World Wide Web almost thirty years before it was invented” (Wikipedia).
The Mechanical Bride was the book that established McLuhan’s reputation as “the foremost critic of mass-communication [and] one of the major intellectual influences of our time” (Fortune as quoted in the 2012 reissue). To this day, the volume remains “one of the cornerstones of media theory [and] a pioneering study of popular culture” (ibid). Item #1554
CONDITION & DETAILS: New York: Vantage Press, 1951. 1st Edition. 157 p. illus. 28 cm. Profusely illustrated throughout. Hardcover with Dust Jacket. Inscribed Marshall McLuhan on the front free endpaper. The jacket is bright and clean, though it does have some chipping. The endpapers are lightly toned, but the book is bright and exceptionally clean throughout. Very good condition.